Privacy Policy
Last updated: 21 July 2026
Who we are
The data controller is Clearwater Health Ltd, 14 Wellbrook Lane, London, EC1A 1BB, United Kingdom. Company No. / VAT 11839472. Email: info@revivemmpurgeeo.world. We are registered with the Information Commissioner's Office (ICO) as a data controller.
1. What data we collect
We may collect and process the following categories of personal data:
- Identity data: full name provided in order or contact forms.
- Contact data: telephone number provided in order forms; email address provided in contact forms.
- Transaction data: details of products requested and delivery information.
- Technical data: IP address, browser type, operating system, referring URLs, pages visited, time and date of access - collected via cookies and server logs where consent is given.
- Marketing and communications data: preferences regarding receiving communications from us.
- Usage data: information about how you use our website, collected via analytics cookies where consent is given.
2. How we collect your data
- Direct interactions: when you complete an order form, contact form, or otherwise communicate with us.
- Automated technologies: cookies and similar tracking technologies placed on your device, subject to your consent choices in our cookie banner.
- Third parties: analytics providers (Google Analytics) and advertising platforms (Google Ads) - only where you have granted consent.
3. How we use your data
| Purpose | Lawful basis |
|---|---|
| Processing and fulfilling your product order | Performance of a contract (Art. 6(1)(b) UK GDPR) |
| Responding to enquiries and customer service | Legitimate interests (Art. 6(1)(f) UK GDPR) |
| Sending order confirmations and delivery updates | Performance of a contract (Art. 6(1)(b) UK GDPR) |
| Website analytics and performance monitoring | Consent (Art. 6(1)(a) UK GDPR) - via cookie banner |
| Targeted advertising via Google Ads | Consent (Art. 6(1)(a) UK GDPR) - via cookie banner |
| Legal compliance and fraud prevention | Legal obligation (Art. 6(1)(c) UK GDPR) |
4. Cookies and tracking
We use Google Consent Mode v2. By default, all non-essential cookies are denied until you give explicit consent through our cookie banner. For full details of the cookies we use, see our Cookie Policy.
5. Data sharing and transfers
We do not sell your personal data. We may share data with:
- Delivery partners: to fulfil your order (name and address only).
- Google LLC: for analytics and advertising, only where you have given consent. Google LLC is certified under the EU-US Data Privacy Framework; transfers are subject to Standard Contractual Clauses.
- Legal authorities: where required by law or to protect our legal rights.
Any transfer of data outside the UK is subject to appropriate safeguards under the UK GDPR, including adequacy decisions or Standard Contractual Clauses.
6. Data retention
- Order data: retained for 7 years for tax and accounting purposes.
- Contact / enquiry data: retained for 2 years from the date of the last communication.
- Analytics data: retained for 14 months (Google Analytics default) where consent has been given.
- Cookie consent records: retained for 12 months.
7. Your rights under UK GDPR
You have the following rights regarding your personal data:
- Right of access: to request a copy of the personal data we hold about you.
- Right to rectification: to request correction of inaccurate or incomplete data.
- Right to erasure: to request deletion of your data where there is no compelling reason for its continued processing.
- Right to restrict processing: to request that we limit how we use your data.
- Right to data portability: to receive your data in a structured, machine-readable format.
- Right to object: to processing based on legitimate interests or for direct marketing.
- Right to withdraw consent: at any time where processing is based on consent. Withdrawal does not affect the lawfulness of prior processing.
To exercise any of these rights, contact us at info@revivemmpurgeeo.world. We will respond within one calendar month.
8. Right to lodge a complaint with the ICO
If you believe we have not handled your personal data in accordance with the law, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection. You can contact the ICO at ico.org.uk or by telephone on 0303 123 1113. We would, however, appreciate the opportunity to address your concerns directly before you contact the ICO.
9. Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, destruction or alteration. Our website is served over HTTPS. Access to personal data is restricted to authorised personnel only.
10. Third-party links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and recommend you review their privacy policies independently.
11. Changes to this policy
We may update this privacy policy from time to time. The date at the top of this page will reflect any changes. We encourage you to review this policy periodically.
12. Contact
For any data protection enquiries: Clearwater Health Ltd, 14 Wellbrook Lane, London, EC1A 1BB. Email: info@revivemmpurgeeo.world.